March 13th, 2010
Not every SEO method is good for the website. Methods that involves blackhat or spam should be avoided at all cost as not only will they have the potential to destroy the search engine ranking but potentially ban the website from the search engine from good as well. Here are some methods that should be avoided by all search engine optimizers.
Do not keyword spam. Previously, this is done by a lot of website. They place a large amount of keywords at the bottom of their website hoping that it would attract search engines. It may have worked before but now, it will never work. In fact, sites get penalized by doing this as well.
Do not websites with complicated navigation. Just because it isn’t hard for the webmaster doesn’t mean it isn’t hard for the visitors. Ask a few people to test drive the website and if everything goes well and they can access to all pages easily, then the webmaster has done a great job. If not, it is back to the drawing board.
Do not place too many links inside a single page. Not only will this cause link juice to be distributed to other websites but the website may also be flagged as a link farm. This is when there are too many outbound links from the website.
Tags: seo don'ts, seo methods
Posted in How To, SEO | No Comments »
March 12th, 2010
Guest blogging is when someone who doesn’t work for a specific website drops by and writes an entry inside for that website. The trend of guest blogging has been increasing lately due to the number of advantages it can give.
One of the advantages of guest blogging is that it can act as a practice session to those that are new in the market. In fact, guest writers can talk about pretty much what they would like to talk about provided that it sticks with the website.
Guest blogging also gives the writer some creative feedback from the people reading the article. This will most probably happen in reputable websites that have a lot of visitors coming in and go. In fact, it may also cause the writer to engage in some conversation with the readers as well.
Guest blogging is also beneficial as it exposes the writer to the world. They can get a lot more exposure and in return, get a lot more people to come to their websites as well. Most often than not, guest bloggers have a mini about me section at the end of the article. They can fill this column with some of their website links and in return get some link juice out of it as well.
Tags: Blogging, guest blogging
Posted in Blogging, How To | No Comments »
March 11th, 2010
Over optimization may be a mistake that is done by a lot of publishes across the world. Some of these mistakes are done intentionally due to them being novices in the SEO industry. The fact is, try to make the content as natural as possible and focus only in the minor things such as Meta tags, keywords, etc. If it looks good for a reader, it would look good for the search engines as well.
One common mistake amongst publishers is keyword stuffing. This mistake is common amongst publishers that are new to SEO and thinks that the more keywords that the article covers, the more beneficial it would be. The truth is, keyword stuffing is not only a bore for the readers but also a bore for the search engines as well. They are complicated enough to know which content is real which one is not.
Duplicate contents are a big no-no. Not only will search engine degrade sites having duplicate content, webmasters will find it hard to optimize these sites as well as the search engines will prefer the site that created the particular content first. Use tools such as CopyScape to check for duplicate contents.
Tags: over optimization, over optimize, over seo
Posted in Blogging, SEO | No Comments »
March 9th, 2010
SEO is such a big field that most of the time, mistakes are bound to happen even to the most cautious people. In eCommerce, people would want to save so much time building their catalog that they end up doing a lot of mistakes on SEO. Sure, there might be thousands of products inside it but there might also be thousands of SEO mistakes as well.
One of the most common mistakes in eCommerce websites is the failure to change the description of the product. Most often than not, eCommerce sites uses the same description like in the manufacturer website. This doesn’t only create unnecessary competitions but also creates duplicate contents. The last thing an eCommerce site needs is some penalties from search engines due to duplicate contents.
Refrain from doing copy and paste jobs. In the long run, it will surely help with the overall SEO of the website. It lowers the competition and also makes the site looks unique in the eyes of the search engines as well.
The next mistake is that these sites reveal too much about their products. Some of this information may lead the customers into buying the product from other websites. Others may cause competitors to see information that isn’t supposed to be revealed. A good example is the amount of stock at hand.
Competitors may keep track of how many products are being sold by the website and whether it is a success or not. Competitors may decide to sell the best selling products on their website at a lower cost instead which will make the ecommerce site lose profits as well. There should be a fine line between what to reveal and what to be kept concealed.
Tags: common seo mistakes, ecommerce mistakes
Posted in SEO | No Comments »
March 8th, 2010
Creating a product that is 100% unique from any other products in the market is not necessary. In fact, even a product with as little as 20% of unique content inside it. For example, there was a research made recently about an eBook that was sold by a prominent author of a famous website. There weren’t any complaint on the eBook although it has as little s 20% of original content inside it.
So, how is this possible? Don’t people feel that they are being ripped off?
In fact, one reason that they don’t feel that they are being ripped off is simply because they’ve forgotten what they’ve read before. Putting it back inside the eBook reminds them again on what needs to be done or what is the important point that they keep on forgetting about.
The next reason may be because that the readers haven’t read the existing content on the website. This is possible for contents that are half a year old but is still being put inside the eBook. To a large number of readers, they will not be familiar with existing contents that are more than half a year old.
In addition to that, it may be because of the way the book is organized. For example, a blog post is written in no particular order but most often than not, a good book focuses on something that a beginner would be able to do and then intermediate steps. Lastly, there will be steps for the advanced users. This is one of the reason why it isn’t necessary to have a 100% unique product.
Tags: making product, tips, unique product
Posted in Blogging, How To, SEO | No Comments »
March 6th, 2010
The Google Content Network is the brains behind the AdSense and the AdWords by Google. It covers more than 80% of the global internet user and is also the number one advertising system on the planet.
In the Google Content Network lie two types of advertisers: one is the advertisers that are searching for clicks to their site or advertisers that are looking for traffic for their websites. The other type of advertisers is brand advertisers. They are the ones who want to create public awareness for their new products or services.
Last year, Google released a new tool which is called frequency capping. It helped advertisers manage the number of times that their campaign reaches the right people. There were also a few other improvements done to its advertising section of the website.
This year, another new tool for brand advertisers was launched by Google. How it works is that it rules out the “below the fold” inventory or advertisements that weren’t showing on the screen when the page is first loaded without them having to scroll down. This new tool made by Google is meant to help brand advertisers with managing their advertisements.
Tags: brand advertisers, google adsense, SEO, web optimization
Posted in SEO | No Comments »
March 3rd, 2010
Google Chrome has helped a lot of web developers with their website and this is simply because of the features available on the web browser. Thanks to its extension feature, there are various tools that can be installed in Google Chrome to further help web developers as well.
Let’s take a look on some of these valuable extensions.
Color Picker
This extension allows the developer or the designer to see the type of colors available for them to use on their website. It works just like any other color picker but it instead of having to open different programs to check it out, developers can check it from the chrome browsers.
Firebug Lite
Firebug is tool that is used by a lot of developers working on Mozilla and now, Google Chrome users will be able to use it as well. Firebug Lite gives out information such as the CSS, HTML, Javascript working inside a website.
Speed Tracer
Ever wonder what causes a site to load slowly? Speed Tracer is an excellent plugin in checking this out. The plugin gives out information much like the Pingdom tool.
Tags: google chrome extension, web developer extension
Posted in HTML, How To, Information Architecture, Web Design, XHTML | No Comments »
March 3rd, 2010
For a person that is doing SEO, there is nothing more important than having instant access to a wide range of information on a particular website. This allows him or her to figure out what needs to be done to improve the search engine ranking for that particular website.
Those that are using Google Chrome should definitely install the SEO Site Tools Extension. It gives comprehensive information about the website such as its back link or whether the site or a particular page has been dug or not.
Everything about the website is given on a pop-up window powered by AJAX. It gives out the page rank as well as the domain rank for the particular page or website and shows it at the SEO Site Tool Button on the top right corner of the screen.
The tool takes information from a number of websites such as Google Webmaster Tool, LinkScape and many more. In addition to that, it also highlights the error on the website such as an error on CSS or HTML.
Furthermore, the tool also gives out suggestions that can be used by the person that is optimizing the site. Some of the suggestions include the number of keywords per page, the meta tags and many more. It is certainly a handy tool for those wanting to do proper search engine optimization.
Tags: google chrome, seo extension, seo for google chrome
Posted in HTML, SEO | No Comments »
March 1st, 2010
When diving to the world of web development, there are a few basic things that a person needs to know. Some of these are SEO or search engine optimization, CMS or content management system, web hosting companies as well as sites to get resources.
Before creating any website, a person that is doing web development should know some of the famous CMS available. The most general and yet widely used CMS are Joomla and Wordpress. It is possible to create almost all type of websites through these two CMS. More detailed environment such as eCommerce requires its own CMS and a good one is Prestashop or Magento.
Once that has been taken care of, there is the web hosting company to worry about. Finding one with a good reputation and a good uptime is essential to ensure that the site is up and running 24/7/365. Most new websites are good to go with a shared hosting package. However, as a site grows, site owners may find themselves buying virtual servers or dedicated servers which are much more powerful than a shared hosting.
Last but not least is the SEO. SEO is the factor that makes or breaks a website. Proper SEO will ensure that a site will last as long as the owner wants it to be but without a proper SEO, the site will be lifeless even though there are a lot of contents being published by the owner.
Some good websites to go to are DigitalPoint and SitePoint. These are some of the first few sites that a person should go to know more about web development.
Tags: web development, web development basics
Posted in How To | No Comments »
Not every SEO method is good for the website. Methods that involves blackhat or spam should be avoided at all cost as not only will they have the potential to destroy the search engine ranking but potentially ban the website from the search engine from good as well. Here are some methods that should be avoided by all search engine optimizers.
Reasons Why Blogs May Not Get a Lot of Comments
March 5th, 2010Post size is too long
Sometimes, long posts may put off a lot of readers to read some of the contents in the site. No matter how good a post may be, a long one would most probably not get as many readers as one that is concise. Keep it to a maximum of 500 words per post. If writing a long post is absolutely necessary, write in different parts. Not only will it cause a lot more people to read, but it may also cause an increase in activity in the blog or website as well.
Writers did not ask readers to comment
As obvious as it may seem, tell the readers that their comments are always welcomed. This allows them to share their thoughts about the post. One way of getting them to comment is by asking questions to the reader related to the post.
Tags: comment, no blog comments, reasons no comment
Posted in Blogging, HTML, How To | No Comments »