March 9th, 2010
SEO is such a big field that most of the time, mistakes are bound to happen even to the most cautious people. In eCommerce, people would want to save so much time building their catalog that they end up doing a lot of mistakes on SEO. Sure, there might be thousands of products inside it but there might also be thousands of SEO mistakes as well.
One of the most common mistakes in eCommerce websites is the failure to change the description of the product. Most often than not, eCommerce sites uses the same description like in the manufacturer website. This doesn’t only create unnecessary competitions but also creates duplicate contents. The last thing an eCommerce site needs is some penalties from search engines due to duplicate contents.
Refrain from doing copy and paste jobs. In the long run, it will surely help with the overall SEO of the website. It lowers the competition and also makes the site looks unique in the eyes of the search engines as well.
The next mistake is that these sites reveal too much about their products. Some of this information may lead the customers into buying the product from other websites. Others may cause competitors to see information that isn’t supposed to be revealed. A good example is the amount of stock at hand.
Competitors may keep track of how many products are being sold by the website and whether it is a success or not. Competitors may decide to sell the best selling products on their website at a lower cost instead which will make the ecommerce site lose profits as well. There should be a fine line between what to reveal and what to be kept concealed.
Tags: common seo mistakes, ecommerce mistakes
Posted in SEO | No Comments »
March 8th, 2010
Creating a product that is 100% unique from any other products in the market is not necessary. In fact, even a product with as little as 20% of unique content inside it. For example, there was a research made recently about an eBook that was sold by a prominent author of a famous website. There weren’t any complaint on the eBook although it has as little s 20% of original content inside it.
So, how is this possible? Don’t people feel that they are being ripped off?
In fact, one reason that they don’t feel that they are being ripped off is simply because they’ve forgotten what they’ve read before. Putting it back inside the eBook reminds them again on what needs to be done or what is the important point that they keep on forgetting about.
The next reason may be because that the readers haven’t read the existing content on the website. This is possible for contents that are half a year old but is still being put inside the eBook. To a large number of readers, they will not be familiar with existing contents that are more than half a year old.
In addition to that, it may be because of the way the book is organized. For example, a blog post is written in no particular order but most often than not, a good book focuses on something that a beginner would be able to do and then intermediate steps. Lastly, there will be steps for the advanced users. This is one of the reason why it isn’t necessary to have a 100% unique product.
Tags: making product, tips, unique product
Posted in Blogging, How To, SEO | No Comments »
March 6th, 2010
The Google Content Network is the brains behind the AdSense and the AdWords by Google. It covers more than 80% of the global internet user and is also the number one advertising system on the planet.
In the Google Content Network lie two types of advertisers: one is the advertisers that are searching for clicks to their site or advertisers that are looking for traffic for their websites. The other type of advertisers is brand advertisers. They are the ones who want to create public awareness for their new products or services.
Last year, Google released a new tool which is called frequency capping. It helped advertisers manage the number of times that their campaign reaches the right people. There were also a few other improvements done to its advertising section of the website.
This year, another new tool for brand advertisers was launched by Google. How it works is that it rules out the “below the fold” inventory or advertisements that weren’t showing on the screen when the page is first loaded without them having to scroll down. This new tool made by Google is meant to help brand advertisers with managing their advertisements.
Tags: brand advertisers, google adsense, SEO, web optimization
Posted in SEO | No Comments »
March 3rd, 2010
Google Chrome has helped a lot of web developers with their website and this is simply because of the features available on the web browser. Thanks to its extension feature, there are various tools that can be installed in Google Chrome to further help web developers as well.
Let’s take a look on some of these valuable extensions.
Color Picker
This extension allows the developer or the designer to see the type of colors available for them to use on their website. It works just like any other color picker but it instead of having to open different programs to check it out, developers can check it from the chrome browsers.
Firebug Lite
Firebug is tool that is used by a lot of developers working on Mozilla and now, Google Chrome users will be able to use it as well. Firebug Lite gives out information such as the CSS, HTML, Javascript working inside a website.
Speed Tracer
Ever wonder what causes a site to load slowly? Speed Tracer is an excellent plugin in checking this out. The plugin gives out information much like the Pingdom tool.
Tags: google chrome extension, web developer extension
Posted in HTML, How To, Information Architecture, Web Design, XHTML | No Comments »
March 3rd, 2010
For a person that is doing SEO, there is nothing more important than having instant access to a wide range of information on a particular website. This allows him or her to figure out what needs to be done to improve the search engine ranking for that particular website.
Those that are using Google Chrome should definitely install the SEO Site Tools Extension. It gives comprehensive information about the website such as its back link or whether the site or a particular page has been dug or not.
Everything about the website is given on a pop-up window powered by AJAX. It gives out the page rank as well as the domain rank for the particular page or website and shows it at the SEO Site Tool Button on the top right corner of the screen.
The tool takes information from a number of websites such as Google Webmaster Tool, LinkScape and many more. In addition to that, it also highlights the error on the website such as an error on CSS or HTML.
Furthermore, the tool also gives out suggestions that can be used by the person that is optimizing the site. Some of the suggestions include the number of keywords per page, the meta tags and many more. It is certainly a handy tool for those wanting to do proper search engine optimization.
Tags: google chrome, seo extension, seo for google chrome
Posted in HTML, SEO | No Comments »
March 1st, 2010
When diving to the world of web development, there are a few basic things that a person needs to know. Some of these are SEO or search engine optimization, CMS or content management system, web hosting companies as well as sites to get resources.
Before creating any website, a person that is doing web development should know some of the famous CMS available. The most general and yet widely used CMS are Joomla and Wordpress. It is possible to create almost all type of websites through these two CMS. More detailed environment such as eCommerce requires its own CMS and a good one is Prestashop or Magento.
Once that has been taken care of, there is the web hosting company to worry about. Finding one with a good reputation and a good uptime is essential to ensure that the site is up and running 24/7/365. Most new websites are good to go with a shared hosting package. However, as a site grows, site owners may find themselves buying virtual servers or dedicated servers which are much more powerful than a shared hosting.
Last but not least is the SEO. SEO is the factor that makes or breaks a website. Proper SEO will ensure that a site will last as long as the owner wants it to be but without a proper SEO, the site will be lifeless even though there are a lot of contents being published by the owner.
Some good websites to go to are DigitalPoint and SitePoint. These are some of the first few sites that a person should go to know more about web development.
Tags: web development, web development basics
Posted in How To | No Comments »
February 22nd, 2010
Not knowing the basics of HTML as well as CSS can cause quite a problem to those wanting to create a website. This is because these two languages are used to create the basic website. Any other programming languages such as PHP will be embedded inside these two languages.
Learning HTML and CSS would not be too hard as they are quite easy as compared with other programming languages. The list below shows some of the many books recommended to learn HTML. Do note that most of the time, one book would be sufficient.
Head First HTML with CSS & XHTML – The Head First series have some of the best books in any topic. It has a lot of images as well as diagrams that would make it easier to grasp the whole concept.
HTML, XHTML & CSS for Dummies – This is another great book from the for Dummies series. It is full with colored illustrations that would make learning an interesting experience.
Foundation Website Creation with CSS, XHTML and JavaScript – This book can be an excellent read for those that are new to web development. In fact, they will also be able to engage in JavaScript making it possible to create AJAX sites.
HTML, XHTML and CSS – This is the second most sought after books in Amazon for HTML. Due to the fact that the current book is of the sixth edition, it gives the user a peace of mind knowing that they have bought a book that have a steady foothold in the market.
Build Your Own Site The Right Way Using HTML and CSS – The Australian based company Sitepoint has been a prominent name in the web industry. Its books are some of the best books in the market with advices that may not be available in other books.
Tags: learn css, learn html, web coding, web designing
Posted in CSS, HTML | No Comments »
September 18th, 2009
If you are looking to create a website to sell a product or service you can do it by yourself or you can hire a professional to do it for you. Before you start with turning a web design into a website you have to find a host for your website, which can cost you anywhere from several dollars to several hundred dollars per month. Once you have done this you can move forward.
The whole process kicks off with a web design. The key to a good web design is to have all the facets of your website fit together seamlessly in order to create a site that is both user friendly and search engine friendly. This will allow your website to be marketed more effectively, and you will have more visitors to your site. If you have some knowledge of HTML you can do this yourself, but if you don’t have the time or the knowledge you can hire a professional web designer.
When looking for a web designer you should opt for one that is both affordable and good at what they do. When you have a few on your short list, thoroughly check out their credentials. Do a quick search on them and see what comes up, or even ask business associates if they have heard of them. Have a look at some websites that they have designed and even look at their websites. If these sites attract your attention and make you want to explore further then you know they will do a good job with your web design.
Once you have found the company that suits your needs, ask them for a quote. To get a more accurate estimate what you should do is give them a detailed list of exactly what it is you are expecting from them. Aside from the quote, be sure to ask them if they can provide you with the web design that you are looking for. Get them to explain their plan of action, and ask them to do it in simple language. This will save you from any misunderstandings in future. Remember that it will take time for them to develop a website, so try to get a company that has a greater number of staff.
Now that you have set all the plans in motion you will end up having a great website with a great web design. This will go a long way to making to business a success.
Tags: create a website, good web design, HTML, web designer
Posted in Web Design | No Comments »
SEO is such a big field that most of the time, mistakes are bound to happen even to the most cautious people. In eCommerce, people would want to save so much time building their catalog that they end up doing a lot of mistakes on SEO. Sure, there might be thousands of products inside it but there might also be thousands of SEO mistakes as well.
Reasons Why Blogs May Not Get a Lot of Comments
March 5th, 2010Post size is too long
Sometimes, long posts may put off a lot of readers to read some of the contents in the site. No matter how good a post may be, a long one would most probably not get as many readers as one that is concise. Keep it to a maximum of 500 words per post. If writing a long post is absolutely necessary, write in different parts. Not only will it cause a lot more people to read, but it may also cause an increase in activity in the blog or website as well.
Writers did not ask readers to comment
As obvious as it may seem, tell the readers that their comments are always welcomed. This allows them to share their thoughts about the post. One way of getting them to comment is by asking questions to the reader related to the post.
Tags: comment, no blog comments, reasons no comment
Posted in Blogging, HTML, How To | No Comments »