Badges and labels such as SSL certificates can drastically improve the conversion rate if it is put to good use. However, it doesn’t mean that an ecommerce website needs to have every single badge that it can get. Rather than doing so, get labels and badges that matters rather than one that doesn’t. Shoppers today are smart and they’d look for those that are legit rather than those made for free.
An ecommerce website should always be accredited by the BBB or the Better Business Bureau. However, this works only for businesses in Canada and the United States. The BBB is one of the most respected bureaus for ecommerce and prominent websites use them all the time to gain trust of the people.
In addition to that, get an SSL certificate that can be verified or even better: an EV SSL certificate that shows a green address bar or gives out the information of the company at the address bar. This shows that the business is serious and is willing to spend out a large sum of money for the customer’s security.
PCI compliance is also a must for ecommerce businesses and getting it approved by a website such as TRUSTe can significantly improve the conversion rate of the website.
